100% Ceramic Flat Iron with Infrared Technology – The Persona is made from pure stone ceramic that regulates and distributes heat evenly with infrared technology that delivers less damaging direct heat. With our hair straightener, less passes are needed to straighten or curl your hair
Adjustable Heat & Tangle Free Swivel Cord - Our flat iron boasts a 360° swivel cord, soft-touch finish, and dial temperature control. The temperature control reduces heat damage and heats up Instantly & evenly up to 410 degrees and the tangle-free cord allows easier maneuvering as you style
Floating Plates with Curved Edges - The Persona floating plates allows smooth styling without snagging the hair. Each pass of this precision styling tool will awaken a radiance in your hair! The floating plates work from the scalp down, evenly distributing 140-410° F of heat for styles that stay!
